LONG-LASTING GRAY COVERAGE
ECONOMICAL 1:2 MIX RATIO

Vibrant colors as creative as you are
with LiquifuseTM technology and floral fragrance

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Gel Color gives you:
• Speed of liquid, conditioning and convenience of cream
• Versatility of use – bowl and brush or bottle
• Translucent mixture for better control
• Vibrant, long lasting, fade resistant results with Gelfuse™ Technology
• Excellent gray coverage covers the most resistant grays
Conditioning
• Up to 60% more conditioning than the leading competitor.
• Up to 43% more shine (vs. untreated hair)



PRODUCT GUIDE IN ENGLISH OR EN ESPAÑOL



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COLOR CHARM GELFUSE TECHNOLOGY

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver
vibrant color that is exceptionally fade resistant.


Here's how it works:


Saturates:

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.


Penetrates:

The gel penetrates the hair shaft to deliver vibrant color molecules.


Fuses:

The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.


Results:

Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

LEARN MORE ABOUT COLOR CHARM


PRODUCT GUIDE IN ENGLISH OR EN ESPAÑOL


  PRODUCT KNOWLEDGE

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  EDUCATION BOOK

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  DISCONTINUED HAIR COLOR
  AND SHADE CHANGES CHART


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VALUE. RELIABILITY. VIBRANCY.


ECONOMICAL 1:2 MIX RATIO

1 PART COLOR TO 2 PARTS DEVELOPER

Vibrant palette without boundaries in neutral,

ash, gold, warm and red shades

Long lasting, fade resistant results

True-to-tone color

Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology

Excellent gray coverage that covers the most resistant grays

Up to 60% more conditioning than the leading competitor

Up to 43% more shine, even on darker hair*

Gentle floral fragrance for a pleasurable coloring experience

*versus untreated hair




Experience more education on Color Charm on WellaInteractive.com

COMPLEMENTARY PRODUCTS

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